Gelatos was a short project EggBug created to work on during our free time. The goal was to create a short fun mock-advert filled with a lovable cereal mascot with a sinister twist.
Pre-Production
For this project we started with a series of character designs where we tried to land on a direction for the character and style. Once we were all happy with said design we moved on to a rough animatic to get a feel for the timing and pacing of the short.
Storyboard
First steps to any animation stage is the storyboard and animatic. This helps us get a good idea of pacing and composition. Especially for a short that had a comedic slant to it, getting the timing down was absolutely essential and even compared to our other projects we took special care to get comedic pacing correct.
The 3D Bits
Since a 3D character was such an integral part of the idea, one of the very first things we did after solidifying an animatic was a 3D model and Rig. We also used 3D to create the cereal floating down in the ‘flavours’ segment
Motion Design
Creating a convincing ‘advertisement’ feel was important for this project and as such we gave extra attention to detail to the motion graphics in this project.